Company profile

We are a family business in the sixth generation with a clear focus on the European private label & brand business. In accordance with our quality promise, as a medium-sized company we combine tradition, values and social responsibility in our 175 years of company history with the demands of a high- performance, future-oriented group of companies.

Our portfolio comprises a broad range of products in the markets of personal care and home care. Within a very short time, we have established ourselves as a major consumer goods manufacturer in these segments throughout Europe.

We develop and manufacture our products with more than 1,750 employees at seven of our own facilities in Germany, the Netherlands and Romania.
Among our customers are the major discounters, drugstores and supermarkets.

We are characterized by innovation, quality standards and customer satisfaction.

These make us a reliable partner.

We feel a responsibility for the environment.

In this way we create significant added value for our customers and consumers.
The fruits of our dedicated work is „dalli-quality“.


Our success is driven by our innovative capacity It secures our position as a brand manufacturer.

Our innovations enable us to deliver the appreciated brand products to our customers and consumers in a constantly changing environment.

Our ability to generate innovations along the entire value-added chain illustrates our understanding of innovation.
In this way, employees from various specialist areas, whether in Research and Development, Production, Controlling, Sales, Category Management or Logistics, actively shape our innovation processes and thus the future of our group.

Due to research cooperations in the university sector as well as with external, independent institutes and due to close collaboration with our strategic raw material, packaging material and machine suppliers, external impetus is constantly being incorporated in our innovation processes.

This enables us to embrace new technologies at an early stage and integrate them into our developments and processes.

Research & Development

Our self-image as a brand manufacturer means that our recipes and packaging must always comply with the latest state of the art and current market trends.

The driving force of our innovative capacity is our research and development department. Our employees constantly work here on the new and further development of our products ensuring the sustainability of our popular product quality.

Our employees from development attend the product right up manufacturing on a production scale and ensure optimal implementation. In order to optimally benefit from the synergies between research and development and production, our research and development department is located at the respective production sites.

In our basic research department, we test the latest raw materials and design basic formulations. Due to close cooperation with our strategic raw material and packaging material suppliers as well as universities and institutes, we ensure development work according to the highest technical standards for the benefit of our customers and end consumers.

Sustainability & environmental protection

We act according to our commitment to environmental protection and the health of our employees, customers and consumers of our products.

We create significant added value by faciliating and enhancing the lives of those who use our products. The combination of high product quality and responsibility for people and the environment is a natural part of our activities.

All activities of our group aim towards the sustainable development of our products and services. This includes the enery-saving organisation of our manufacturing processes as well as the responsible consumption of raw materials.

In order to minimize consumption of raw materials and the volume of waste, we are constantly developing resource-efficient production technologies.

Due to our high-quality recipes , customer can get along with lower dosages of the products while saving energy and water resources to be used in their application. We use ingredients derived from renewable raw materials, whenever possible.

The safety of our production facilities, products and their ingredients is just as important to us as the safety of our employees, customers and consumers.

Our social responsibility becomes apparent in particular in the creation and maintenance of jobs with fair working conditions and the constant qualification of our employees . Our cooperation with customers and suppliers is based on partnership.

As a brand manufacturer, we contribute to economic development, social harmony and balance as well as to progress with popular and appreciated products at fair prices.

free from microplastics

The new dalli laundry detergent formulations are free from microplastics

Dalli takes on responsibility and is committed to a sustainable future.
Therefore, in accordance with the definition of the United Nations Environment Programme (UNEP), our formulations with our label are free from microplastics.

Worldwide, there is still no uniform definition of the term microplastic. Nevertheless, the UNEP definition is increasingly gaining acceptance, especially as it provides a suitable basis for factual-scientific considerations on the topic.

As per UNEP, microplastics consist of “solid, water-insoluble plastic particles that are five millimetres and smaller”. This definition of microplastics is also shared by the Federal Environment Agency (UBA) and the World Wide Fund For Nature (WWF) Germany, for example, and we also use this definition as a basis for assessing our products and selecting suitable ingredients.

It is also important to point out that water-soluble or gel-like polymers are excluded from this definition because, according to current knowledge, they do not pose the danger as microplastic particles.